Paige Joanna

William Morris H&M Collection

Last month the William Morris collection launched at H&M. William Morris was a British print designer in the Arts & Crafts movement during the late 1800s. His prints are still recognised today and the company Morris & Co upholds the legacy of his work. H&M collaborated with Morris & Co to design a fashion collection using the prints. I managed to get my hands on a few pieces so read on to see more.

William Morris H&M Collection

Images by Fifi

The Pussy-bow blouse is by far my favourite piece to the collection. It was only £8.99 and is such a gorgeous shape. The print is called the ‘Pimpernel’ and is one of the most iconic. I styled it really simply over some blue denim jeans, khaki boots, and a grey beret. I love how even with the print being garish it is still a versatile piece. It can be worn to work, worn dressed up or even casual.

Styling with Jazzabelle’s Diary

Jazz is a huge fan of William Morris prints so when she told me about the collection it got me super excited. We planned to go together on launch day to H&M to shop the items. It was so much fun to go along and see the pieces all together. I picked up the Love is Enough t-shirt, pleated skirt, and blouse. Jazz shopped most of the collection and it looks amazing on her. We styled up our favourite pieces and did a little shoot together.

Shop the rest of the collection at H&M, although a lot of items have already sold out you can still get your hands on lots of gorgeous pieces.

Did you shop anything from the collection? If so what did you get, I’d love to know in the comments.